Datenschutzerklärung
Last updated: [1-6-2026]
This Privacy Policy explains how AYN (“AYN”, “we”, “us”, or “our”) collects, uses, stores, shares, and protects your personal information when you visit our website, use our services, place an order, create an account, subscribe to our newsletter, contact us, or otherwise interact with us through ayn.eu or any related AYN services.
This Privacy Policy applies to all products and services offered by AYN, including fragrances, clothing, accessories, limited releases, collaborations, and future product launches.
By using our website or services, you acknowledge that you have read and understood this Privacy Policy.
1. Who We Are
For the purposes of applicable data protection laws, including the General Data Protection Regulation (GDPR), AYN is the controller of your personal information unless stated otherwise.
Contact email: info@ayn.eu
Website: ayn.eu
2. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, website, services, legal obligations, or data processing practices.
When we update this Privacy Policy, we will change the “Last updated” date at the top of this page. Where required by law, we may also notify you by email or through a notice on our website.
3. Personal Information We Collect
The personal information we collect depends on how you interact with AYN.
Information you provide directly to us may include:
- Name
- Email address
- Phone number
- Billing address
- Shipping address
- Account details
- Order details
- Payment confirmation details
- Customer support messages
- Return, refund, or exchange requests
- Newsletter subscription preferences
- Any other information you choose to provide when contacting us
Information collected automatically may include:
- IP address
- Device information
- Browser type and version
- Operating system
- Pages viewed
- Time spent on the website
- Referring website or source
- Location information based on IP address
- Cookie and tracking information
- Interactions with our emails, ads, and website
Information we receive from third parties may include:
- Information from Shopify, which supports our online store
- Information from payment providers to process your payment
- Information from shipping and fulfilment partners to deliver your order
- Information from analytics providers
- Information from marketing and advertising partners
- Information from customer service, fraud prevention, or technical service providers
4. How We Use Your Personal Information
We use your personal information for the following purposes:
To process and fulfil orders
We use your information to process payments, confirm orders, prepare shipments, deliver products, provide Track & Trace information, process returns, handle refunds, and communicate with you about your purchase.
To provide customer support
We use your information to respond to your questions, complaints, refund requests, return requests, warranty issues, or other customer service matters.
To manage accounts
If you create an account, we use your information to create, maintain, secure, and manage your account.
To improve our website and services
We use usage data, analytics, and customer feedback to improve our website, product offering, customer experience, fulfilment process, and marketing performance.
To send marketing communications
If you subscribe to our newsletter or otherwise agree to receive marketing, we may use your email address or phone number to send you updates about products, launches, restocks, promotions, exclusive offers, and brand news.
You can unsubscribe from marketing emails at any time by using the unsubscribe link in our emails or by contacting us.
To personalize your experience
We may use your information to show relevant products, recommendations, content, offers, or advertisements based on your interactions with AYN.
To prevent fraud and protect our business
We use personal information to detect, prevent, and investigate fraud, abuse, suspicious activity, unauthorized access, chargebacks, and other harmful or illegal activity.
To comply with legal obligations
We may use your information to comply with applicable laws, tax requirements, accounting obligations, consumer protection rules, data protection laws, court orders, or requests from competent authorities.
5. Legal Bases for Processing Personal Information
If you are located in the European Economic Area, United Kingdom, or another region with similar data protection laws, we process your personal information based on one or more of the following legal bases:
Performance of a contract
We process your information when it is necessary to fulfil your order, process your payment, deliver products, manage returns, provide customer support, or perform our agreement with you.
Consent
We process your information based on your consent when you sign up for marketing, accept certain cookies, or give us permission for a specific purpose.
Legal obligation
We process your information when required to comply with laws, tax rules, accounting duties, consumer protection obligations, or lawful requests.
Legitimate interests
We may process your information for our legitimate business interests, such as improving our services, securing our website, preventing fraud, managing customer relationships, and promoting our products, provided that your rights and freedoms do not override those interests.
6. Cookies and Similar Technologies
We use cookies, pixels, tags, and similar technologies to operate our website, remember your preferences, improve performance, understand how visitors use our website, and support marketing and advertising.
Cookies may be used for:
- Essential website functionality
- Checkout and cart functionality
- Analytics and performance measurement
- Personalization
- Advertising and retargeting
- Fraud prevention and security
Our store is powered by Shopify, which may also use cookies and similar technologies to support store functionality, checkout, payments, localization, account features, analytics, and other services. Shopify explains the types of cookies used in its cookie policy. :contentReference[oaicite:2]{index=2}
You can manage cookies through your browser settings. Depending on your location, you may also be able to manage your cookie preferences through a cookie banner or privacy settings on our website.
Please note that disabling certain cookies may affect the functionality of the website, including checkout, account login, cart features, and personalization.
7. How We Share Personal Information
We may share your personal information with trusted third parties where necessary to operate our business, provide our services, fulfil orders, comply with legal obligations, or protect our rights.
We may share information with:
- Shopify and e-commerce platform providers
- Payment processors
- Shipping carriers and fulfilment partners
- IT and hosting providers
- Customer support providers
- Analytics providers
- Marketing and advertising partners
- Email and SMS service providers
- Fraud prevention and security providers
- Professional advisors, such as accountants, lawyers, or consultants
- Government authorities, regulators, courts, or law enforcement where required by law
- Business partners or affiliates where necessary for business operations
We do not sell your personal information in the traditional sense. However, certain advertising or analytics activities may be considered “sharing” or “targeted advertising” under some privacy laws. Where required, you may have the right to opt out of such processing.
8. Payment Information
Payments are processed through secure third-party payment providers. We do not store your full credit card, debit card, or banking details on our own systems.
Payment providers may collect and process payment details, billing information, and transaction data in accordance with their own privacy policies and security standards.
9. International Transfers
Because AYN ships worldwide and works with international service providers, your personal information may be transferred, stored, or processed outside the country where you live.
Where personal information is transferred outside the European Economic Area, United Kingdom, or Switzerland, we rely on appropriate safeguards where required, such as adequacy decisions, standard contractual clauses, or other lawful transfer mechanisms.
10. Data Retention
We keep personal information only for as long as necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
The retention period may depend on:
- The type of information
- The purpose for which it was collected
- Order and account history
- Legal, tax, and accounting obligations
- Fraud prevention and security needs
- Dispute resolution
- Customer support history
- Whether you have requested deletion of your data
When personal information is no longer needed, we will delete it, anonymize it, or securely store it in accordance with applicable law.
11. Security
We take reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, misuse, alteration, disclosure, or destruction.
However, no website, online service, or method of electronic transmission is completely secure. We cannot guarantee absolute security, and you should avoid sending sensitive information through insecure channels.
You are responsible for keeping your account login details confidential. If you believe your account has been accessed without authorization, please contact us immediately.
12. Your Privacy Rights
Depending on where you live, you may have certain rights regarding your personal information.
These rights may include:
- The right to access the personal information we hold about you
- The right to request correction of inaccurate or incomplete information
- The right to request deletion of your personal information
- The right to restrict or object to certain processing
- The right to data portability
- The right to withdraw consent where processing is based on consent
- The right to object to direct marketing
- The right to opt out of certain advertising or tracking activities
- The right to lodge a complaint with a data protection authority
These rights are not absolute and may be subject to legal limitations.
To exercise your rights, please contact us at:
info@ayn.eu
We may need to verify your identity before responding to your request. We will respond within the timeframe required by applicable law.
13. Marketing Communications
If you subscribe to our newsletter or agree to receive marketing, we may send you promotional emails, product updates, launch announcements, restock alerts, exclusive offers, and brand news.
You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us at info@ayn.eu.
Even if you unsubscribe from marketing, we may still send you non-promotional emails related to your orders, account, payments, returns, refunds, security, or legal notices.
14. Third-Party Websites and Links
Our website may contain links to third-party websites, platforms, social media pages, payment services, or other external services.
We are not responsible for the privacy practices, security, content, or policies of third-party websites. If you visit a third-party website, you should review its privacy policy and terms before providing any personal information.
15. User-Generated Content and Reviews
If you submit a review, testimonial, photo, comment, or other user-generated content, we may use, display, or publish that content on our website, social media, advertisements, or other marketing channels, where permitted by law and our applicable terms.
Please do not include sensitive personal information in reviews, public comments, or other submissions.
16. Children’s Privacy
Our website and services are not intended for children.
We do not knowingly collect personal information from children under the age required by applicable law. If you believe that a child has provided us with personal information, please contact us at info@ayn.eu so we can take appropriate action.
17. Sensitive Personal Information
We do not intentionally collect sensitive personal information, such as health information, biometric data, religious beliefs, or government identification numbers, unless necessary and permitted by law.
Please do not send us sensitive personal information unless we specifically request it for a lawful purpose.
18. Complaints
If you have concerns about how we handle your personal information, please contact us first at:
info@ayn.eu
If you are not satisfied with our response, you may have the right to lodge a complaint with your local data protection authority.
If you are located in the Netherlands, you can contact the Dutch Data Protection Authority, the Autoriteit Persoonsgegevens.
19. Contact Us
If you have any questions about this Privacy Policy, how we handle your personal information, or if you wish to exercise your privacy rights, please contact us:
AYN
Website: ayn.eu
Email: info@ayn.eu
For the purposes of applicable data protection laws, AYN is the controller of your personal information unless stated otherwise.